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Frequently Asked Questions
Program
Do you really think that one minute is long enough to provide enough information for an advisor to evaluate the merits of the strategy?
Certainly not, but that's not the objective. We are trying to pique interest and get the advisor to contact you for more information. Actually, we believe there is a rather low likelihood the message of the month will lead directly and immediately to a case involving that strategy. If it occasionally does, that's great. We believe there is a much higher likelihood the message of the month will simply remind them you are creative, professional and accessible and it would be worthwhile to call you about whatever case they happen to be working on at the moment. It doesn't matter whether the strategy of the month is relevant to the advisor's current cases or not. The point is they will be increasingly convinced you probably have some good ideas that could be relevant to their current cases.
Can I submit a topic idea for a message?
Absolutely! We rely on producers for good ideas.
Can I get you to write and help me create a special proprietary message for my use only?
Yes. Call us to talk about what you have in mind.
What broker-dealers have approved the messages?
NFP Securities, Inc. is the only broker-dealer we have asked to approve the messages at this time.
I am affiliated with a broker-dealer other than the ones listed. How do I get the messages approved?
Let us know your affiliation. We may already be in the approval process with them. If not, we will consider doing so if there is enough interest from other producers at your broker-dealer.
Pricing
Do you offer a lower-cost alternative or a monthly payment plan?
No. We believe the program cannot be judged in a few months. Like other forms of marketing, we expect this to have a positive effect if implemented over a longer period of time. We are interested in working with producers who are willing and able to make this kind of investment in their practice.
Do you have a quarterly or bi-monthly program at a lower cost?
No. You can elect not to send out certain messages if you believe that monthly contact is too frequent but the cost is not reduced.
Enrollment and Set-up
Can I see the scripts before I decide?
No. This is proprietary information. We release them only after you sign a license agreement and make payment. Please call us and we will be happy to give you more information over the phone about the scripts.
Do I or my advisors need any special equipment or technology?
No. Broadband web access will provide the best viewing experience. Some viewers may experience some delays if they are using a slower dial-up web access.
What if a name on the list I submit is already taken by a competitor of mine?
We will let you know the name is not available to you. You are free to substitute another name.
Can I buy the distribution rights to my entire town or city?
No. You can buy the exclusive rights to distribute our product to up to 100 names as long as they are not already taken by others. We believe this is a relationship business and that a critical component of professional referrals is the personal relationship. We believe it is impractical to try to maintain relationships with more than 100 people effectively.
Production
I am not sure I would do very well on video. What feedback have you received from others?
This is a very common feeling. Very few producers are immediately comfortable on camera. We do several things to make you feel more comfortable:
- Scripts in advance
- Coaching tips
- Teleprompter
- Practice in the studio. There will be plenty of time for a relaxed session.
- On-site director. We will help you emote with energy and authenticity. Remember, you are just talking to your friends.
What kinds of backgrounds are available?
We use a "green screen" as the background in our field studios. This enables us to digitally place you in a variety of settings. We will give you a choice of backgrounds from which to choose.
Distribution
How are the messages actually delivered?
We send an email to your list. Each email has a picture of you in the studio with a little "play button" in the middle. They will intuitively know to press the play button. The picture has a hyperlink to the video that is stored on our secure web server. When they click the picture, a web browser will open and immediately start downloading the video. Depending on the speed of their connection it should take from 5-8 seconds from the time they click to the time you start speaking.
Can I forward the email messages to others?
No. When you sign the service agreement you will agree NOT to do this. The reason is that we must make every effort to protect the integrity of the program to prevent one advisor from receiving messages from multiple producers. You certainly would not want other producers to send their messages to your advisors. We are able to monitor this abuse, and we reserve the right to terminate your service without refund, and you may be subject to injunctive action if you violate this aspect of our agreement.
Do you have any follow-up materials created for the program?
Yes. Although the messages generally encourage advisors to call, we do have follow-up materials for many of the messages. Please call to discuss.
Ongoing Management
What if one of my advisors wants to unsubscribe?
There is an automatic capability for this as required by law. We will be notified and automatically remove them from the distribution list. We will also inform you about it. This will open up another slot for you to fill with another name. It will also mean that another producer could add that advisor to their distribution list.
How can I tell if the program is working?
The main way is to monitor your closest contacts over several months and see what they say. Additionally, we will send you reports of the number of email messages opened and number of videos viewed.
How soon can I expect results?
The One Minute Advisor™ program may not generate results overnight. Like any marketing program, maintaining consistency over a long period of time is key. We believe a minimum of 12 months is necessary before a reasonable evaluation of effectiveness can be meaningful.